WWW Easy Start

You’ve seen the sales pitch – 100 visitors translating into one or two customers to earn you anywhere from $27 to $97 each, or maybe more!

Now here’s the reality.
How many visitors click for an offer on your landing page will depend on how many options you give them.
If you are clever enough to give them only otion and one place to go, you will be doing really well if 10% click – but this number could well be only 1 or 2% or less.

Starting out you will probably send them to an affiliate offer – and the affiliates rarely tell you their conversion rates, but you should expect 1%. I have tried many affiliate offers – some convert less than 1 in 1000 of my visitors into sales and others 1 in 10.
So typically you need 10 visitors to your site for every one that clicks on your affiliate link and 100 clicks for each order- making 1000 visitors per order.
And this figure could easily be as high as 100,000 visitors when you start out!

If you are buying traffic this means you need to pay less than 3 cents a click just to break even on a $47 offer (where you get 50%) and probably much less than 1 cent when you start out!
And getting you site to convert visitors to clicks at 10% together with an affiliate offer converting at 1% is pretty tough. You could easily lose lots of $ trying to find a combination that makes you a profit.

Unfortunately things are even worse!
I think even the Guru’s are finding making $ tougher today than they used to.
Maybe this is why so many affiliate links on Clickbank, for example, now go to squeeze pages for the sellers instead of going to an offer then an order form to make you $.
Their argument is that visitors don’t buy unless they are contacted 3, 4, 5 or more times – so they are actually helping you convert your visitors into customers by adding them to their mailing list.
The reality is that your hard work is not only sending them new leads for their list, but delaying the time before they buy – increasing the chances that your affiliate link will have disappeared and you will get nothing!

A ‘rule of thumb’ used is that every person on your list is worth and average of $1 each month.
In other words each visitor you send to an affiliate offer that signs up to their list is making the seller $12 a year – with nothing for you!

So here’s todays tip:
Make sure you pick affiliate offers and send your visitors to their sales page (with only one action = BUY) and not their squeeze page (with only one action = SIGN UP to SELLERS list).
Just sign up to a sellers list and see where the emails they send take you.
The emails are also useful as a guide to use when you are ready to create your own list, as both a long term asset and a way to improve your conversions.
I recommend you use an Autoresponder Service (the one I use) to manage your list, emails and forms.
When I started I spent lots of time and money trying out different software I could host on my own server – they all sort of work but are more trouble and hassle than they are worth if you are planning to start a real online business and properly value your time.
If you are not convinced how complex an Autoresponder Service is and all the features you need to run an online business, just take out the $1 trial for the first month, before you decide to do anything else.