How many domains should I start my online business with?

If you research how to start an online business you will soon discover a bewildering number of training programs – all suggesting different ways to make money.
Many of the methods, plans, blue-prints or training programmes you can mix and match – swapping ideas and techniques as they start to work for you.

But one thing that is difficult to change along the way is the number of domains, or websites that you choose to work with.
And all honest plans should explain that it is going to take months rather than days or weeks to start getting the free targeted buying traffic you need to bring you a substantial regular income.

Many gurus will insist you start with one domain name and site, follow their plan until it makes money then ‘rinse and repeat’.
Sounds simple – but here’s the problem: it just takes too long!
Can you really afford to wait a few months, being told you need to be patient for it to work – only to discover you picked a dud that will never perform the way you hoped?

Other guru’s tout plans suggesting you buy lots of domains and follow their plan of setting everything up on auto-pilot to earn maybe $1 a day from each site.
The problems here are:

  • This quickly gets very expensive very quickly. Even earning $30 from each site every month (which is actually very optimistic when you start out) you will need 100 domains @ $10 each costing $1000 in total.
  • Google and other search engines really don’t like duplicate auto-content.
  • It also takes a long time to make any money.

So what should you plan to do to get started?
My suggestion is to go for about 10 different domains in different niches.
Why?
The 80 / 20* rule works pretty well: 80% of your income will come from 20% of your sites.
In other words, 80% of them won’t do much for you – and all the research in the world won’t help you find out the 20% that will – you only find that out in the market-place.

Like all statistics this works very well for large samples but starts to get problematic with low numbers.
10 sites is a good compromise – you would have to be very unlucky not to find at least one good one amongst them, and may even find 3!

You don’t have to buy all 10 domains at once – just plan to set up 10 at a comfortable rate.
This maybe one a week or one every few days, depending on your available time and skill level – as well as how much time you plan to spend training along the way.
In fact it is a good idea to buy domains and set up sites one by one.

When I started out doing my keyword research and buying domains, I used to think I had to buy domains quickly ‘before somebody else takes them’. Very soon I had spent lots of $ yet still kept finding better domain names I wished I had bought instead.

So maybe do your research for one domain and get that set up with some good content before moving onto the next one – spending a little time each day adding good content to your first site and working on back-link creation?

You should be able to manage 10 sites and get at least one of them to make money without needing to out-source the work.
Then, once you do start seeing $ coming in, you can make informed decisions about the work that needs to be done and which bits can be out-sourced cost effectively.

* The 80 / 20 rule states that 80% of your success, or income, or profit will come from just 20% of your activities, or business, or customers. Surprisingly this works pretty well for so many activities.
Once you find what the highest 20% of your productive time is spent doing, you can convert a big chunk of the other 80% into leisure or making more $.
Similarly, if you can find which 20% of your sites are producing 80% of your income – concentrate on those and put the others on the back burner.

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