WWW Easy Start

Are you creating a real Online Business – or just wishful working and thinking?

The good and great Online Marketing Guru’s have their sales pitches refined to a T.
Buy this, do that – and if it doesn’t work, just be patient and keep working at it, because the rewards will come!

Great for them once they have your money – but not so good for you, because the uncertainty and lack of income is not only stressful but wastes the most valuable resource you have when starting out = your time.

If you can be sure what you have been told to do will work, maybe it is worth carrying on regardless?
But then again the sales disclaimers and toothless guarantees together with the changing marketplace might mean you are actually going nowhere fast.

So what can you do?

Well the answer is really rather simple – first concentrate on creating something of value that you own.
Then just like any offline reseller you just need to put it in front of enough potential customers (your market) and some will buy.
How many prospects you convert into buyers then depends on the value of your product or service, how desperately they need it and how good your selling message is (your copy).

Once you have something of value to offer online customers, the next step is to maximise your sales by increasing the percentage of prospects viewing your offer who actually buy = split testing your sales page and copy.

Maybe you use a long sales letter with video or audio and send visitors from your own or JV partner email lists, use PPC or banner advertising. What you do and how you do it matters less than doing it and continuously testing the results – ditching poorer performing pages in favour (yes I use UK spelling!) of better ones.

Just check you have meaningful results from one split test before moving on to the next – http://splittester.com/ can help you to check this out.
Testing what you are doing is the easiest way to improve your online performance to the point where it becomes cost effective for you to buy traffic from wherever you choose – because you know how much pofit each visitor will make for you.

The Result?

SEO traffic becomes just the icing on the cake – because you have created a real stream of business income that you control rather than being dependant on the whims of Google, CPA networks or product owners.

A step towards the creation of your business, rather than slogging away working in your business.